Monster Loyalty: How to Build Customer Loyalty like Lady Gaga by Jackie Huba
“While known as much for her voice as for her over-the-top wardrobe, few recognize Lady Gaga for her stunning business acumen, which has earned her legions of loyal fans worldwide.”
Brains Favor the Ridiculously In Charge Leader by Henry Cloud, Ph.D
“Leaders must establish some key boundaries in some very key areas if they want to get results. And, thanks to brain research, we now can scientifically get a peek into why the leaders who do establish these kinds of boundaries get the results that they get.”
Mentorship 2.0: How to Find the Mentor You Need by Dorie Clark
“Waiting for a mentor to appear like a deus ex machina is a loser's game. Some people luck out, but most don't. This manifesto is about how to make your own luck—how to proactively identify the people you want in your life as mentors, cultivate real relationships, and look beyond the obvious.”
Recharge: 7 Ways to Improve Innovative Thinking by Debra Kaye
“If companies want to innovate the way successful bold newcomers have, they have to unplug from the constraints of, 'That’s the way we’ve always done it,' and recharge, starting with the mantra, 'Let’s just not do that anymore.'”
The Art of Adherence by Lee J. Colan, PhD & Julie Davis-Colan
“Achieving adherence is simple but not necessarily easy. It takes skill and creativity to continually nurture focus, competence, and passion with your team. This is why we call it the art of adherence.”
An Action Plan for Making Good Customer Service a Reality “Any company can market and promote that they are experts at cuddling customers, but very few ever get the formula for execution right. [...] They like to talk the talk, but don’t walk the walk.”
Time Ain’t Money: Stop Punching the Industrial Age Clock, and Start Embracing the Digital Now “Living in the digital media environment changes a whole lot more than the technologies through which we do business. It has changed our relationship to time—and this is having profound effects on our businesses, our economy, and our customers.”
How to Boost Your Bottom Line... And Save the Planet, Too by Mark R. Tercek
“If you want your company to thrive, you will need to be bold, think big, and be aggressive about pursuing business opportunities that work with the environment, not against it.”
Fitting in and Standing Out: Shifting Mindsets from Taking to Giving “We face a tension between two competing motivations: fitting in and standing out. On the one hand, we want to belong—to experience similarity with others. On the other hand, we want to feel unique—to differentiate ourselves from others.”
It's Smart to Suck (Sometimes) “Pride pulls us to do things well, and shame pushes us away from doing things poorly. But in certain critical times—especially when it’s time to do something new—these emotions push and pull us in unwise directions. Sometimes doing your very best is the very worst decision. In fact, sometimes it’s smart to suck.”
