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7.01 Think your ad campaign is Viral? Think again.

7.01

DAVE BALTER has helped Coca Cola, Monster.com,
Estee Lauder, and P&G discover the power of
Word of Mouth. Read his latest manifesto to
learn the important distinctions between
"Viral" or "Buzz" marketing and Word of Mouth,
and how they can sink your campaign.

http://changethis.com/7.WordOfMouth

November 02, 2004 |

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