Issue 29.03 Co-Creation Rules! by James Cherkoff and Johnnie Moore

Cherkoff and Moore present examples of open source marketing that prove engagement trumps control in maximizing customer experience and making meaning. It may be a platitude to say that two heads are better than one, but this manifesto features collaboration in a whole new light--between company and customer.

Click here to visit the site.

Click here to read the manifesto.