In response to Howard Schulz’s memo citing his concern over the direction Starbucks is headed, John Moore, a former marketing guru at Starbucks, enlists the ‘Starbucks Board of Customers’ (i.e. readers of Moore’s blog and Starbucks customers) to propose which changes the company must make to maintain (reclaim?) its integrity.
Click here to visit the site.
Click here to view the manifesto.
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