40.04 Build Your Brand in Bits and Bites: Building Your Personal Brand Online by William Arruda and Kirsten Dixson

Arruda and Dixson warn: “You are being googled.” Internet research is now a no-brainer in the hiring process, whether you are applying for a job or pitching your bid. So, how can you impress recruiters and clients when they perform this kind of reference check? The authors offer steps to making you digitally distinctive.

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