42.01b Marketing Mismatch: When New Won’t Work with Old (Riffs on Meatball Sundae) by Seth Godin

“People treat the New Marketing like a kid with a twenty-dollar bill at an ice cream parlor. They keep wanting to add more stuff—more candy bits and sprinkles and cream and cherries. The dream is simple: 'If we can just add enough of [today's hot topping], everything will take care of itself.' Most of the time, despite all the hype, organizations fail when they try to use this scattershot approach.”

 
Click here to read the manifesto.

Click here to visit the site.

While we're on the topic of Seth...You may be wondering what "Meatball Sundae" we're referring to. It's Seth's latest book released early this month. And if you're interested in buying 10 copies to share with friends and colleagues, you'll receive a free Seth ACTION FIGURE! woot. See the picture here.