48.01 People Don’t Hate Change, They Hate How You’re Trying to Change Them by Michael T. Kanazawa
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"According
to a summary of over 40 research studies on change, the success rate of
strategy execution and corporate change programs is 33%. At the same
time, a Conference Board
survey of over 600 global CEOs revealed that the top two challenges
they see are: 1) generating consistent revenue growth and 2) strategy
execution. This translates to weak performance on the top executive
priority, a situation that needs to change.
[...]
Because so many of these programs fail, some executives and managers
start to believe the old saying that 'people hate change' must be true.
That is not true. In fact, employment surveys reveal that the top
reason good employees leave companies is over a lack of new
opportunities and boredom with stagnant, never-changing, dead-end jobs.
People don’t hate change; they hate corporate change programs. How can we fix that?"
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