60.03 - 10 Lessons Learned in Igniting Word of Mouth Movements by Brains on Fire

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“It’s official: the word 'campaign' is becoming more and more scarce as it relates to the new world of marketing. And rightly so. People want to be engaged with a company, organization or cause beyond a short-term gimmick. So we’re starting to see the emergence of the term 'movement,' which makes a lot more sense.

Let’s compare the two.