66.04 - The Wow Factor is You by Frances Cole Jones

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“The ‘Wow Factor’ is you.

The knowledge that you’ve done the research, considered the risks, paid attention to every detail.

It’s the calm that comes from no-regret living. The confidence that says, ‘I have something to offer.’

Unfortunately, however, we rarely access our Wow Factor. We talk ourselves out of contributing with the one of the 3 mantras of self-defeat:

• ‘I’m sure it’s been done before.’
• ‘It’s a great idea, but it’s just not me.’
• And, everyone’s favorite, ‘It’ll never happen.’

(There’s a reason why you don’t see these phrases on bumper stickers.)”