Instead of having a board of advisers, we have our First Readers Group. They're thinkers, bloggers, writers, techies, business people, and more. Each First Reader gets an early look at the manifestos, and we use their comments on the landing pages--where the manifesto is downloaded and detailed information can be found--and their feedback for fine tuning.
Halley Suitt said about the "The Coke Myth":
You have no idea how much pressure there is for parents to cave in and let their kids drink soda all the time... I appreciate Tyler's obvious call to action and encouragement to resist parental peer pressure and JUST SAY NO to drinking sugar.
Joi Ito said about "Customer Evangelism":
I think marketing people often feel like they have or want to "control." [They want to] "Build the Buzz" and "Create the Community"... [but] it's about letting the buzz and the community happen and then feeding it.